Photos of food are posted on social media platforms such as Facebook and Instagram daily. While some of these camera phone photos are from individuals who get pleasure from sharing what they are eating, some business entities such as restaurants and hotels post photos to market their businesses. Such entities also post photos on their blogs.
They carry with them photo storage where they store their photos for future use. Moreover, the quality of their photos will be used by viewers to judge the quality of food expected if they order or visit the premises. Thus, the quality of the photo can determine the level of success in marketing.
With a good camera, you can easily take appealing food photos as well. But before that, you have to consider these aesthetic factors while taking such photos:
- Plating – how you arrange your food on the table
- Composition – focusing on the best frame of your shot
- Lighting – proper lighting should be taken advantage of to focus on the best side to be captured
- Editing – this one involves putting final touches to bring out the best picture
Preparing Your Target Food
Professionals in the food industry use the term plating to refer to the aesthetic aspects of food. The presentation of food has the ability to influence the psychology of the viewer, attracting them to your food. When plating your food for photography, consider the following:
- Understand your aesthetics – the arrangement of your food should bring out its true nature.
- Pick the right surface – the right surface will give your photograph a good background for the best picture. Plates can be used as the surface. Also, the color of the surface matters and should not crash with the color of the food.
- Start your plating from the middle – while arranging your food, it is essential to start from the middle to ensure you get symmetrical balance in your plating.
- Have an artist mind – using a number of tools can add better quality to your photo. Consider using artistic techniques used in developing appealing images.
Lighting Your Picture
Ideal lighting will bring the best side of your food. The following factors must be considered when lighting your food:
- Try to light from the side and avoid lighting from the front. Lighting from the side helps in capturing fine details such as shadow and texture of the food. Lighting from the front brings out harsh bright spots.
- Be watchful of the harsh shadow as it may mask the true texture of the food.
- Use softer or diffused lighting to reduce unwanted shadow.
Framing Your Food
The framing of your food should bring out its strengths. Thus, you have to consider the following aspects:
- Angles – focus only on the part of the food you want to emphasize.
- Colors – these will help bring out the natural colors of your food.
- Focus – focus considers aspects such as the distance between the camera and food to capture the best image.
Editing Your Photographs
Post-processing is the last step towards taking quality food photography. It’s a way of enhancing your image; however, extra care should be taken to avoid altering essential details. Editing should improve the lighting of the picture, make the photo less saturated, and have the appropriate contrast. It is also important to sharpen the image to make it more attractive. Fortunately, post-processing nowadays can be easily done using Photoshop and other photo editing software.