Instagram is a great choice for businesspeople who are looking forward to developing and grow their restaurant brand and mehr instagram follower. This social media platform is an asset that helps businesses flourish through its useful features such as:
- Brand exposure
In fact, Instagram users have been known to browse through food photos in the platform. However, if the restaurant’s business profile is not that popular, there is a high chance that they will avoid the profile.
To make your restaurant known and relevant, here are useful tips that you can use to make your business significant to Instagram users.
- Hire an influencer
This method is known throughout Instagram, and it is effective. If you will be able to hire an influencer to endorse or promote your restaurant, you will enjoy the advantage of gaining more followers. Also, your Instagram business profile will be exposed to new users.
An influencer will charge you for promoting your services. Therefore, you should make a wise investment choose an endorser whose brand is related to what you want to promote.
- Giveaways and contests
If you are a newbie, you might as well as contact an influencer for your first giveaway contest. Although you may spend more on the influencer’s services than your giveaway, it is this is an effective way of gaining more followers.
This is because your restaurant will be exposed to the endorser’s followers and this can translate to more customers. In the contest, you can ask the users who are interested to win to follow your restaurant’s Instagram business profile.
Imagine a user notifying three of their friends about the contest. If the three users become interested with the contest, they will mention your restaurant to other friends, and this will popularize your brand. With just one post from an influencer, you will be able to catch users’ attention.
- Catchy captions
The attention span of Internet users is so short. Social media users do not like reading too long captions, and they tend to just move on to another post.
To catch the user’s attention and avoid being ignored, consider using short but eye-catching captions. Some photo descriptions that make users take more than a glance are:
- Good food is such a good mood
- Foodie for your sweetie
- Sweet treats for the chilled beats (can be used for music lovers)
- Know when to post
Other that knowing what photos and content to post to promote your restaurant, you also need to know the best time to reach your audience. Generally, the best time to upload photos is when there is a lot of traffic and this can during past lunchtime when work and class hours have not yet resume.
Mornings can also be good, but most people are busy during those hours. The other best time to upload photos is in the evening. At this time, Instagram users are already done with class and work, and most of them are calmly resting in their homes while surfing the Internet.
- Don’t ignore your customers
As much as you can, try to interact with your customers by responding to their messages and comments on your restaurant’s business profile. Responding enhances the personal connection and makes them feel more valued, which can make them into loyal customers.
Also, if you get tagged and mentioned in photos or stories of customers, grab the opportunity to re-upload those posts in your Instagram stories. This is another effective marketing strategy.
Every day, users tend to look at food photos in Instagram, making it a great platform to reach your target audience. With the effectiveness of Instagram to attract more potential customers, you should take the chance to grow your business brand with the above tips.